Lash Booking Software for Lash Techs, Brow Artists and Estheticians

How lash and brow businesses use SalonBook

Lash and brow work is precise about time. A classic full set takes about two hours, a volume set can take closer to three, a fill is 60 to 90 minutes depending on retention, and a brow lamination with tint is about an hour. SalonBook lets you set a duration for each service, so clients book the right block and your day stays on schedule.

A solo lash tech sets up in under an hour: add services with durations, prices and photos, set working hours and breaks, connect Stripe, Square or PayPal, and share the ocmpro.com/your-studio link. A studio with several artists adds each as a staff member with their own menu and availability.

Getting clients to book the right service

The most common lash scheduling problem is a client booking a fill when she needs a full set. Studios on SalonBook solve this in the service descriptions: the 2-week fill states that at least 50% of lashes must remain, the 3-week fill states 40%, and anything less books as a full set. Because the booking wizard shows the description and a photo, clients self-select correctly far more often.

Brow artists use the same approach for shaping versus lamination, and for tint add-ons that need a patch test 48 hours before the service.

Consent, patch tests and aftercare

On the Pro plan, SalonBook sends new clients an intake and consent form before their first appointment. Lash techs collect adhesive and latex sensitivity, eye conditions, contact-lens use, pregnancy and medications; brow artists add tint patch-test consent. The client signs digitally and the form lives on her record, where the tech reviews it before starting.

After the appointment, a follow-up message with aftercare instructions goes out automatically, and a second follow-up near the two-week mark reminds the client to book her fill while retention is still high.

Start free, upgrade when you add staff

The Free plan is $0 per month and covers one artist, five services, online booking, a calendar, a client list, email confirmations and a public website with the theme studio. A solo lash tech offering classic, hybrid, volume, fills and removal fits in it.

The Pro plan is $39 per month, or $348 per year (about $29 per month billed annually), for up to three staff with unlimited services and products. Pro adds deposits and no-show fees, SMS reminders, the waitlist with auto-book, the client portal, intake and consent forms with digital signature, loyalty, referrals, gift certificates, memberships, an online shop for aftercare products, invoices with tipping, reports, all ten website templates, custom CSS, the embed widget, a custom domain with SSL, and Google Tag Manager and Meta Pixel support.

Enterprise is $89 per month, or $828 per year (about $69 per month annually), for unlimited staff, a JSON data API and headless mode. Paid plans include a 14-day free trial, no contract, no setup fee, and you can cancel any time.

SalonBook charges no marketplace commission, no per-booking fee and no per-client acquisition fee. Some competitors charge 20–30% on new clients from their marketplace; SalonBook charges a flat monthly price and nothing per client. Your payment processor charges its normal card fees.

Getting your clients to book online

Lash and brow clients find artists on Instagram and Google. Put the booking link where they are already looking and let the software handle the conversation.

1. Add your SalonBook page as the Book link on your Google Business Profile so a search for your studio shows a booking button.
2. Put the booking link in your Instagram bio and reference it in every set you post. Service photos mean clients land on the exact set they saw.
3. Embed the booking widget on your existing website, if you have one, so clients book without leaving the page.
4. Turn on 24-hour and 1-hour reminders and the post-visit follow-up. The follow-up at two weeks is what keeps fills on schedule.

From the client portal, clients reschedule or cancel within your policy, review invoices, save a card for deposits, check loyalty points, complete forms and send a referral link. Referrals suit lash studios well, since new clients almost always come from a friend’s set.

Who SalonBook is for

SalonBook fits a solo lash tech working from a suite, a brow and lash studio with two or three artists, and a larger beauty studio that needs unlimited staff. Flat pricing and a free plan with no time limit let you start alone and add artists when you are ready.

If you book through DMs today, the shift is that clients still find you on Instagram, but they book themselves, pay their deposit, sign their consent form and receive their fill reminder without a message from you.